Understanding why Scientific Nutritional Products (Horse Supplements Direct) sells directly to customers, rather than through traditional retail channels, helps explain how we are able to offer the quality and value we do across our horse and dog supplement range.
The traditional supplement supply chain typically involves a manufacturer producing the product, selling it to a wholesale distributor, who then sells it on to individual retail stores, who finally sell it to the end customer, the horse or dog owner. Each step in this chain adds a margin, since every business involved needs to cover their own costs and make a reasonable profit. By the time a product reaches a shop shelf, the price the customer pays often reflects several layers of markup beyond the actual manufacturing cost.
Selling directly removes these intermediate steps entirely. We manufacture our own range of horse and dog supplements and sell them straight to you, without wholesale distributors or retail stores taking their own cut along the way. This means the price you pay reflects considerably more of the actual ingredient and manufacturing cost, rather than primarily covering layers of distribution markup.
This direct approach also gives us considerably more control over formulation and quality. Rather than producing a generic product designed to be acceptable across many different retail partners with their own pricing pressures, we can focus entirely on formulating products to a genuinely high specification, using ingredients at levels we believe deliver real benefit, without needing to compromise quality to hit a particular retail price point dictated by someone else's margin requirements.
It also means we maintain a direct relationship with our customers, rather than that relationship sitting with a retail store. This matters because it means we hear directly from horse and dog owners about their experiences, questions and feedback, which genuinely informs how we think about our existing range and any future product development.
We are sometimes asked how we can offer such high specification products, including meaningful levels (levels which actually make a difference) of ingredients such as Glucosamine, Chondroitin, Hyaluronic Acid, Biotin, MSM, Omega 3, Vitamins E & C to name a few and at the prices we do. The honest answer is straightforward: removing the traditional retail markup chain, combined with manufacturing in house rather than outsourcing to third parties, allows us to pass on genuine savings while maintaining the ingredient quality and quantity we believe matters.
This is the thinking behind every product in our range at Horse Supplements Direct from Horse Joint Right Supreme through to Canine Joint Right, Robust Hoof and our full range of Equine and Canine supplements. We believe horse and dog owners deserve genuinely effective products at fair prices, and selling direct is how we are able to deliver that consistently.
